New Horizon on 9/1/2010 at 04:52
It was stupid to change the name in the first place. Was it their decision to do that? If they actually made the decision to change the name themselves, and it wasn't demanded by the higher ups...I'm shocked. Irrational is an awesome name. I just don't know how they could toss out all of that history, and the ties to LGS.
Fafhrd on 9/1/2010 at 05:07
If only 2k Games would let 2k Czech go back to being Illusion Softworks. And all the other studios they renamed back to their original names as well.
Not a fan of the new Irrational logo, either. Though I guess it fits the shiny and accessible design philosophy that they've adopted.
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Quote:
Was it their decision to do that?
I'm 99% certain that 2k Games demanded it. It's what they've done with all of the studios they've acquired, with the idea being to associate the qualities that made a studio stand out in the first place with '
2k' and not 'Studio Name Here.' It sort of backfired on them with Irrational because so much of the press kept saying (formerly 'Irrational Games') when referring to 2k Boston/2k Australia. They really should have seen it coming though, buying a studio with a 'celebrity' game designer like Levine.
Yakoob on 9/1/2010 at 05:19
Quote Posted by New Horizon
It was stupid to change the name in the first place. Was it their decision to do that? If they actually made the decision to change the name themselves, and it wasn't demanded by the higher ups...I'm shocked.
Would you go as far as to say you are... System Shocked?
june gloom on 9/1/2010 at 05:25
time to find a day job, yakoob
nicked on 9/1/2010 at 07:17
The new logo looks like Irrational Radio.
Enchantermon on 9/1/2010 at 07:22
Awesome! The article makes it sound like it was their idea to change their name, though. In any event, at least they're back. :)
Fafhrd on 9/1/2010 at 07:55
I also think it's kind of hilarious that in the end, '2k Boston' only made one game. Too bad 2k Marin is likely to remain that, instead of becoming 'Irrational West' or something. Though considering the whole 'Rockstar North' thing, that may still be coming.
june gloom on 9/1/2010 at 08:03
Or Valve South for that matter.
