Kolya on 10/3/2011 at 02:52
If you manage to sell 20% of a print run that gives you a very good margin. So if you take back 6-8 copies these mags are selling well to awesome. Remaindered copies should get recycled usually.
You see, they're not selling the paper, but the content.
demagogue on 10/3/2011 at 03:03
One of the rags in the list I posted was Garden & Gun, haha. For a Southern target audience of course.
But the way it was explaining things, they made it sound like generalist mags are an even harder sell than specialty mags, so you can hardly blame them for crowding into the niches.
Aerothorn on 10/3/2011 at 03:09
Wait - 65 Euros for 12 months? By American standards, that's INSANE. 65 Euros = $90, and a normal subscription of Wired will cost you $12 a year here.
henke on 10/3/2011 at 06:41
Man, $12 is about the prize of a single issue of Wired, bought off the shelf, in Finland. When I was in the UK last year I noticed how cheap all the mags were compared to over here, I guess the shipping really racks up the price. Still, there's not really anything local that catches my eye quite like Wired or Mojo or Empire does.
Quote Posted by Renzatic
internet enabled tablets
I am thinking of buying one next summer, maybe an iPad. But with the amount of time I spend starring at screens, at work and at home, I really want a paper-mag to leaf through in between.
Thanks for the low-down on Rolling Stone, Stitch and Aja. Thanks for the story smoke. And thanks for the list demagogue.
