Tonamel on 13/3/2011 at 01:17
Quote Posted by jimjack
Did women just go along with these kind of adverts back then?
How offended are you by the current plague of (
http://www.youtube.com/watch?v=3y26RywKArM) husband-is-an-idiot ads?
jimjack on 13/3/2011 at 01:19
:mad:
theBlackman on 13/3/2011 at 01:48
Quote Posted by jimjack
Yeah okay. I know the history, how women were treated and the expectations of them right up to when the ad I posted was concocted. I ask this because they clearly didn't have the right to question it.
They always had the "right" to question it. They didn't because their mothers and fathers raised them not to.
Just like whatever faith your parents worship is what they teach you. And few kids question that until they have started out on their own and, in many cases, never do even then.
Renzatic on 13/3/2011 at 02:17
Those things aren't cool. I got maced by one once.
Azaran on 13/3/2011 at 04:12
:laff:
CCCToad on 13/3/2011 at 04:53
Which kind of gets me thinking...the blatant sexualization of advertisements has the same root cause as the sexism of the earlier advertisements.
Namely, objectification of the opposite sex. Whereas older ads did that by falling back on offensive gender stereotypes, modern ads do that by presenting women solely in terms of their sex appeal. Either way, I think its unreasonable to expect more from advertisements. The last think an advertiser wants you to do is think rationally, and the use of stereotypes is one way to short-circuit human's logical capacity.
gunsmoke on 13/3/2011 at 06:41
Quote Posted by PigLick
I dont like the look on No. 1's face.
He reminds me of one of the Beach Boys.
demagogue on 13/3/2011 at 07:08
Quote Posted by CCCToad
Which kind of gets me thinking...the blatant sexualization of advertisements has the same root cause as the sexism of the earlier advertisements.
No I think they're different; even at polar opposite ends. Advertisements and media of the past banked on and assumed absolute obliviousness about another group of people and the culture around them, I think.
Advertisements and media of today bank on people being oversaturated with cultural knowledge, so they have to ramp up a "hardcore" caricature to break through.
Neither one would make any sense to the intended audience of the other, and are even anathema to the whole point they're going after.
I agree that both of them are playing off of emotional levers though, which is practically a given.
Scots Taffer on 13/3/2011 at 09:36
Well said, demagogue. I've found this an area I've spent more and more time thinking about since digesting the first few seasons of Mad Men - a stellar show for exploring many of the very topics that people are wondering about in this thread. If you haven't seen it, watch it but be warned that it falls prey to amping up the "oh ho ho it's the 60s" vibe to the point of parody many times throughout its run.
